National Newspaper Association | How to survive and thrive in this economy

How to survive and thrive in this economy

By JERRY BELLUNE

Whether you publish newspapers shoppers, I trust you won't make the mistake of many of our colleagues.

Many of them strapped on their hairshirts and reported the decline and fall of print advertising. What were they thinking? Honesty is one thing. Masochism and self-flagellation are quite something else.

Truer words were never spoken.

Caffeine: A wondrous drug

I find the effects of caffeine to be fascinating. In the morning when I want the stimulant effect I drink a full cup of strong coffee and I’m up and ready for what I must do. But in the evening, just before I go to bed if I have a potent cup of caffeinated coffee or tea, I’m out like a light. Strange that the same drug can have opposite effects dependent on the circumstances.