National Newspaper Association | How to survive and thrive in this economy

How to survive and thrive in this economy

By JERRY BELLUNE

Whether you publish newspapers shoppers, I trust you won't make the mistake of many of our colleagues.

Many of them strapped on their hairshirts and reported the decline and fall of print advertising. What were they thinking? Honesty is one thing. Masochism and self-flagellation are quite something else.

Truer words were never spoken.